By Doug
When I sold my software company
in Montreal to
a multinational, they leased me a new BMW 525. It was a great car. But within a year, my new
employer decided to consolidate its development centers, and I was given the
choice of moving to London, England or Dallas,
Texas Dallas was the windiest inland city
in North America (no kidding), so off to Dallas
it was. The only problem was that I could not take my Canadian-leased car to
the US .
So when I got to Dallas ,
I started looking for another car.
Perhaps the most famous car
dealership in the US (or world) was Sewell Village Cadillac and I remember
seeing it on 60 Minutes and also
reading about it in Customers For Life. And yes, they were based in Dallas . I was not interested in a Cadillac
but rather a Lexus which was just being introduced. And the story was that Sewell
was made the exclusive dealer in Dallas
in return for Lexus being permitted to copy Sewell's outstanding business
model for the new Lexus dealer network. So, off to the brand new Sewell Lexus showroom it was.
But a test drive of the Lexus was
a disappointment because it felt just like a $45,000 Camry. So there I was
standing in the front lawn talking with a salesman who was trying hard to not
lose the sale.
So, what were you driving in Canada ?
A 5-series.
Manual or automatic?
Manual.
Which model would you prefer?
Thinking a bigger engine would be
better, I said a 535.
What color would you prefer?
Thinking about the hot Dallas summers, I said
white.
Sort of like the car behind you?
I turned around and there it was, a slightly-used white, manual, 535. It was lined up with a dozed other slightly-used BMW's, Mercedes, and Porches. You see, Sewell bought these used cars and placed them in front of its
Lexus dealership to create the impression that people had traded in these cars to
buy a new Lexus. Very clever.
Would you like to take it for a
drive?
Sure, for how long?
As long as you want.
Drove it off, loved it, and never
took it back.
After paying $28,000 in cash, my next step was finding a place that installed trailer hitches on BMW's. People kept telling me that it could not be done. I finally found a shop, had it installed, and for the next 22 years put on 277,000 miles going to more than a thousand local, district, and national events. It
was quite simply the best car I had ever owned or driven.
We don't see old 5-series very often.
You mean new 5-series?
No, old ones. It's the new ones
that have lots of problems. The old ones we don't hardly see.
I thought, amazing!
It turns out that the repair will cost more than the car is worth, so there's one last part to this story. I've donated my car to the Make-A-Wish
folks so that whatever value is left in it goes towards making a child's dream
come true. It's a perfect ending for a great regatta car.
Pam's Version - Farewell POS!
I tried everything I could think of to kill that dang car. It just ran and ran and ran. Looked like crap with half the windows unable to raise all the way up so that they had to be taped with clear packaging tape to close the gap. The interior was disintegrating and that picture above with all the lights ... every time I drove it almost all of those lights (with bells mind you) would just randomly go off all the way down the road. It was like Christmas and Vegas all rolled into one. It was peppy and could move. I'll give it that. And it was heavy and all beat up so I had no worries about people giving me a wide berth when I went speeding by. Good thing too because once it got up over 65 mph the steering had so much play that it didn't even seem to be responding to me.
I remember overhearing a conversation a couple of years ago from a 30+ year old Laser sailor who said when he was just a kid and met Doug for the first time, he remembered Doug arriving at the regatta driving a BMW towing a Kitty Hawk trailer with his Laser. He remarked about how 'cool' that was and how he decided right then he wanted to be like that when he grew up. Then he asked whatever happened to that car and Doug pointed to the parking lot. It was still kinda cool, in an old man, masters sort of way. Doug steps out of his fossil of a car, hits the race course on his Laser, and lots of the younger kids are still trying to keep up with him. The older he gets, the cooler THAT is ... he doesn't need the car anymore!
Pam's Version - Farewell POS!
I tried everything I could think of to kill that dang car. It just ran and ran and ran. Looked like crap with half the windows unable to raise all the way up so that they had to be taped with clear packaging tape to close the gap. The interior was disintegrating and that picture above with all the lights ... every time I drove it almost all of those lights (with bells mind you) would just randomly go off all the way down the road. It was like Christmas and Vegas all rolled into one. It was peppy and could move. I'll give it that. And it was heavy and all beat up so I had no worries about people giving me a wide berth when I went speeding by. Good thing too because once it got up over 65 mph the steering had so much play that it didn't even seem to be responding to me.
I remember overhearing a conversation a couple of years ago from a 30+ year old Laser sailor who said when he was just a kid and met Doug for the first time, he remembered Doug arriving at the regatta driving a BMW towing a Kitty Hawk trailer with his Laser. He remarked about how 'cool' that was and how he decided right then he wanted to be like that when he grew up. Then he asked whatever happened to that car and Doug pointed to the parking lot. It was still kinda cool, in an old man, masters sort of way. Doug steps out of his fossil of a car, hits the race course on his Laser, and lots of the younger kids are still trying to keep up with him. The older he gets, the cooler THAT is ... he doesn't need the car anymore!
